WE LOVE: Nenewear

It is our pleasure to introduce you to Nenewear. This underwear brand was born in 2014 thanks to the creative mind of Efrén Sánchez. The collection is packed with loads of color and playful prints. Nene celebrates the boy within every man!

To all of you Spanish-speaking people ‘nene’ will be familiar. It’s a term of endearment used for males. Efrén explains in his own words “Everyone used to call me Cuban grandpa “Viejo nene”, which translates to ‘old boy’. Where I come from you can be a ‘nene’ your entire life! It’s all about how you feel.”

The meaning of his words gets visual within the collection. It’s everything you want to feel every now and then. It is sexy, playful and has a subtly curiosity to it. The collection exists of your regular briefs and boxers and jockstraps and strings if you want to wake up the ‘nene’ inside of you.

All of this comes with the highest quality and the finest textiles. Handmade from the USA. Trust us, Nenewear is a must have for every man.

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